THE DESIGNERS

auge

"Today’s design object is not only about design. It communicates explicitly. With words."

AUGE is a multidisciplinary project operating in the field of communication, design and product marketing, aimed at tracing a new trajectory in the world of creative experiences. Website: www.augehq.com
BBMDS
(2010) Novara

"Ideas beyond design"

BBMDS was established in 2010 by Alessio Baschera, Fabio Brigolin and Matteo Mocchi. Thanks to different skills, BBMDS is a multitasking design studio dealing with environmental architecture (exhibit, temporary installations, interiors) and product design for some of the most renowned international brands. Website: www.bbmds.it
Tommaso Colia
"Design is to be able to appreciate, it is the joy of choosing, the pride of possessing, but above all it is cultural enrichment. In my projects I always try to pursue simplicity: a product with simple forms is stronger, because it can be understood and read better by the eye and by the mind. Geometry, with its fundamental forms, helps me a lot."

Graduated in Industrial Design from the Milan Polytechnic in 2004. Works as designer specialized in designing products and furniture for the bathroom, for Italian and foreign companies. He is also Art Director of Emerson, an American multinational, taking care of the company’s communication and the design of stands and furniture for trade fairs and events. His projects have been published in magazines and daily papers as Newsweek, Financial Times, Le Monde, Le Figaro and Ottagono. His products have been exhibited in Italy, the United Kingdom and the United States. Website: www.tommasocolia.com
Fabio Guaricci
(1981), Acquaviva delle Fonti (BA).

"Objects to listen to. In the original language. The hermetic and mysterious one of the tangible reality. Stories that are whispered, only suggested, but that nevertheless immediately create an emotional involvement".

Graduated from the design faculty of the Milan Polytechnic in 2008. After having spent a year at the Industrial design Department of NTNU in Trondheim, Norway, he has worked together with Stefano Giovannoni and Luca Fois. Appreciative of issues associated with sustainability, he works as a freelance, also on manufacturing systems, specializing in branding, communication and exhibition design.

Some of his works have been published in Interni, AD, Modo, D di Repubblica, Activa-ddn. He is currently Design Manager for Milaniwood, combining this appointment with freelance activities. Web site: www.fabioguaricci.com
Habits - Innocenzo Rifino
Innocenzo Rifino (1976), Castellana Grotte (BA)."

"Design is thought, it is a lot like the action of a draughtsman who wants to reproduce every possible detail in his drawing"

Innocenzo Rifino and Diego Rossi have founded Habits in Milan in 2005 (www.habits.it). The firm specializes in the design of products in the lighting technology sector, lamps, household appliances and articles, home automation; these activities are combined with numerous projects in the fields of interior architecture, interaction design, corporate identity and packaging design. Innocenzo Rifino began his career in the product design department of Panasonic in Osaka, specializing in interaction design. Since 2001 Diego Rossi has been collaborating with LucePlan in the development of new projects. In 2008 he was the co-founder of Elementi, LucePlan’s new line of architectural illumination. Both are professors at the Milan Polytechnic, the Turin Polytechnic and the New Academy of Fine Arts of Milan.The firm has received recognitions such as: Selection of Compasso d'Oro in 2004 and the design Plus award in 2002, 2006 and 2008. Designs by the firm are on show at: the Triennale in Milan, the Today Art Museum in Beijing, the Italian Institute of Culture in Madrid, the Louvre museum in Paris, the National Art Center in Seoul.The most important collaborations comprise: Alitalia, Bugatti Italia, Comelit, Elementi di Luceplan, European Space Agency, Fiam Italia, Generali, Gewiss, G-Spot, Hilti, Luceplan, Matsushita/Panasonic, Orizzonti, Pinetti, Swarovski.
Habits - Diego Rossi
Diego Rossi (1976), Piacenza.

"My best talent? Curiosity"

Innocenzo Rifino and Diego Rossi have founded Habits in Milan in 2005 (www.habits.it). The firm specializes in the design of products in the lighting technology sector, lamps, household appliances and articles, home automation; these activities are combined with numerous projects in the fields of interior architecture, interaction design, corporate identity and packaging design. Innocenzo Rifino began his career in the product design department of Panasonic in Osaka, specializing in interaction design. Since 2001 Diego Rossi has been collaborating with LucePlan in the development of new projects. In 2008 he was the co-founder of Elementi, LucePlan’s new line of architectural illumination. Both are professors at the Milan Polytechnic, the Turin Polytechnic and the New Academy of Fine Arts of Milan.The firm has received recognitions such as: Selection of Compasso d'Oro in 2004 and the design Plus award in 2002, 2006 and 2008. Designs by the firm are on show at: the Triennale in Milan, the Today Art Museum in Beijing, the Italian Institute of Culture in Madrid, the Louvre museum in Paris, the National Art Center in Seoul.The most important collaborations comprise: Alitalia, Bugatti Italia, Comelit, Elementi di Luceplan, European Space Agency, Fiam Italia, Generali, Gewiss, G-Spot, Hilti, Luceplan, Matsushita/Panasonic, Orizzonti, Pinetti, Swarovski.
Dani Loren
(1978 ) San Paulo, Brasile

"Imagination, transformation, saving, realization, speed."

After graduating from the Faculdade de Belas Artes of Sao Paulo, Brazil in 2002, she has worked in various architecture firms in San Paolo. In 2005 she left Brazil to discover Europe, living in Paris; after a few months she settled definitively in Milan where she has worked for an architecture and engineering firm. Not satisfied with this path, in 2007 she enrolled in a specialization course in industrial design at the Milan Polytechnic. During the two years of specialization she distinguished herself by her innovative and experimental projects. Her projects form a link between producers and industries and explores new solutions in the field of bioplastics and recycling in general. Her trajectory: artist, craftswoman, architect, industrial designer, ecodesigner. Website: www.daniloren.com
Alessandro Marelli
(1975) Mariano Comense
“To invent, you need a good imgination and a pile of junk” cit. Thomas Edison. Born in Brianza – very well known wood/furniture industry district in the North of Milan – has always been interested in and concerned with all the themes about “project”, participating in the development of public and private furnishing with different companies and architecture studios, getting so to the bottom of knowledge of the “subject” wood. During his studies at “Politecnico di Milano”, Alessandro Marelli had the chance of coming in touch with Enzo Mari. After the degree in Industrial Design, he co-operated for a short time with Prospero Rasulo. Called by Enzo Mari, he has worked as his unique co-worker for some years. During this period he helped with the development of several projects, among them for example the preparation of Mari’s exhibition “The art of Design” at the Galleria d'Arte Moderna in Turin. After this experience, Alessandro Marelli has decided to start his own atelier and to dedicate himself completely to the “project”. Website: www.alessandromarelli.it
Daniela Maurer
(1981), Oristano.

"In design I am fascinated by the possibility to enter on tiptoes in the everyday life of every person, trying to improve it with projects that interpret their needs, dreams and demands. It is this positive and discreet drive, always aimed at giving others something good, that interests me." Graduated from the Milan Polytechnic in 2005. Begins working while at university, collaborating with Design Group Italia and DeepDesign. Since 2008 she has worked at Marco Ferreri’s firm in Milan, specializing in product and graphic design and exhibition design; she has had the opportunity, working with him, to take care of two exhibitions held in Milan in 2007 on the occasion of the hundredth anniversary since the birth of Bruno Munari. At the same time she continues her creative activity as an independent professional. In 2007 she begins her collaboration with "Gspot_Fabbrica di design contemporaneo", for which she designs the "Dandy" umbrella stand, the "Tuttinposa" photo frame, the "Nontidimentichiave" key ring, published in various magazines of the sector. She participated in Vindesign 2007 in Pavia and DAS, an exhibition of young Italian designers organized by "Roma design più" in 2008. In 2009 she organized, together with 4 young designers, DISMETTIAMOLA!, "Fuori Salone 2009" event/exhibition, featuring 16 designs by as many young designers, aimed at solving the problem of garbage disposal. The purpose of the initiative has been to give visibility to Italian designers in the under-30 age group and show their ability to tackle socially relevant issues. In 2010 she began collaborating with ZonaF, a craftsmen’s association in the old town of Rovereto, ideating communication strategies to promote the creation of an itinerary within the city connecting the activities of the crafts workshops to the places linked to the memory of Depero. Website: www.danielamaurer.eu
Alberto Podeschi

(1985), Rimini

Born in Rimini in 1985, he moved to Milan to attend the Polytechnic. After graduating in industrial design he joined the Alfa Romeo design team. He has left Milan in order to return to his hometown, immediately beginning to collaborate with various firms, including that of the architect Roberto Semprini. He designs the MEMINI souvenir design collection together with Jacopo Zibardi.
Davide Radaelli
(1977), Milano.

"A project of mine should say something and do so as simply as possible.".

Davide Radaelli, designer, was born in 1977 in Milan, where he lives and works. After graduating in Industrial Design from the Milan Polytechnic in 2002, Davide Radaelli has specialized in industrial design, interior architecture, retail & exhibition design, graphic design and set designs for movies and advertising productions. Also active in the field of music, he works as sound designer and composer for videos, multimedia productions and installations. Various works by him have been shown in international exhibitions and published by the international press. He currently dedicates himself to the subject at the Design Faculty of the Milan Polytechnic, and is a visiting lecturer at other design schools. Website: www.davideradaelli.com
Lia Tagliavini
(1981), Garbagnate Milanese (MI).

"I am attracted by details, because the reality around us is made of nuances, of points of view. When I work I consider the project as an aggregate of micro-stories. An object inspires different thoughts in the observer, depending on his or her experiences, and the details represent the direction of this subjective narration.". Graduated from the design faculty of the Milan Polytechnic in 2008, with a specialization in communication design and a thesis on retail marketing in the mass retailing sector (master thesis). She has written articles on this subject, contributing to publications with the publishing house of Bocconi in Milan. She is professor in retail marketing for Sole24Ore, Confcommercio and the Brazilian Unisinos university. She is communication manager for the training products of POLI.design Consortium of the Milan Polytechnic. An enthusiast of photography and backpacking.
Jacopo Zibardi
(1982), Milano

"Play and simplicity in design". Born on the outskirts of Milan in 1982. After his studies at the Milan Polytechnic he has collaborated with the Domus architecture magazine. The Corriere della Sera defines him a "rebel" because of his ability to challenge everything, denunciating the system. His ideas and social awareness find an outlet both in design and in illustration. He writes and draws Bozii, a cartoon on design. He has designed several projects for Roman and Milanese companies. He designs the MEMINI souvenir design. Website: www.gettonestudio.it
Raffaella Andreani
(1981), Varese

"The best way to discover new ways to design is to observe the world around me.".

Graduated in Product Design from the design faculty of the Milan Polytechnic in 2007, with a thesis on new sale formats for mass retailing. Currently assistant professor at the Milan Polytechnic. Cooperates with Lumina Italia on various projects within the context of communication and graphic design. Has developed product and graphic design together with Lisa Colagrossi.
Lisa Colagrossi
(1980), Como

"I feel, look, listen, touch... I imagine, ideate, experiment, design".

Graduated in Product Design from the Milan Polytechnic, where she currently tutors the courses of the final synthesis workshop in Service Design. Cooperates with the Lombardy delegation of ADI (Industrial Design Association) since February 2008, contributing to the management of the association’s activities, including the ADI Design Index. Works as freelance designer together with Raffaellla Andreani, with whom she has collaborated for several years, specializing in product design and graphic design.